What Apple's Steve Jobs Knew About Making Promises That You May Be Unaware Of
When Steve Jobs unveiled the first iPhone in 2007, he said: “Every once in a while, a revolutionary product comes along that changes everything.” “Today, Apple is going to reinvent the phone,” he said. He said the iPhone will be a 3-in-1 device that combines its iPod music and video player, a phone and a ‘breakthrough internet communications device.’ It was a big promise. Even though Blackberry and Nokia were wildly popular at the time, Steve Jobs had no plan to underpromise. You should banish any plan to make an underpromise too.